This program consists of eight courses. Each one is with seven modules. It is possible to take the courses in groups of two or the whole sequence in that case the program will have a capstone work based on the application of the concepts  to the real world of the participant. The program includes courses in general data analytics, data visualization and creation of data products,  principles of Artificial Intelligence, and applications to marketing and strategy. 

The groups of courses by pairs are:

A-Data Analytics I and II

B-Statistical and Machine Learning Principles and Applications

C-Marketing Analytics and Analytics in Decisions

D-Data Visualization-data products and optimization

AI and Data Analytics in Intelligence Development

AI and Data Analytics in Intelligence Development

Digital and data driven enterprises rely on knowledge that needs to be managed and processed through a variety of intelligent tools. This course will cover the analytics knowledge management system design in modern enterprises and discuss how AI means are supporting organizations. Topics will include: principles of business analytics, data mining, data warehousing, text mining, knowledge management, from decision support and expert systems to LLM  in artificial intelligence, neural networks, learning systems, and intelligent agents in a business context. Examples and case studies will be used to illustrate the key applications in a digital and AI oriented economy. 


Principles and Applications of Machine Learning

Principles and Applications of Machine Learning

AI is a universe that is in the opening stage for understanding, in this course there is an introduction to understand basic tools in R and Python to create solutions and applications of AI.

Statistical and Machine Learning

Statistical and Machine Learning

Understanding of the basic models for prediction, classification, creation of groups, link analysis, and multiple other problems require the understanding of the pillars of statistical and machine learning models.

Data Visualization

Data Visualization

Data visualization goes beyond creation of charts because data visualization is about exploration, description, models understanding and evaluation, workflows of data analytics process, creation of data products and use of capabilities of languages and tools.

Optimization

Optimization

Optimization is part of prescriptive analytics and at the same time a way to understand how algorithms are improving the search for answers and convergence.

Decisions and Data Analytics

Decisions and Data Analytics

Using data analytics for supporting the decision making process requires not only the modeling process but also the creation of understanding and guides for actions.

Marketing and Strategy Analytics

Marketing and Strategy Analytics

The potential of the use of data analytics is enormous, many questions and problems from marketing research to strategy  can be solved.

Principles of Analytics I and II

Principles of Analytics I and II

These courses are the basis for understanding from EDA to basic models of statistical and machine learning